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Healthcare market reform starts with education

Shapari Samimi

Shapari Samimi

July 1, 2026

Healthcare market reform starts with education

Quick answer

Healthcare market reform starts with education. Before employers pursue direct contracting or other major changes, they need to understand what is at stake, what options are available and how the right data can help them become smarter consumers of the healthcare system.

“I don't think every group is ready to do that.”

That’s what Matt Miron, GBA of USI Insurance Services said after hearing Mark Cuban speak on *Self-Funded* with Spencer Smith, CSFS® about how to remove waste and streamline the U.S. healthcare market.

Matt co-signed Cuban’s big ideas to change the market, but he argued forward-looking, sea-change shifts—the proliferation of direct contracting and making Healthcare CFO a common C-suite role—need to start with education.

Employers need to understand what is at stake

Employers need to realize what is at stake and how to fix it:

“Let's be a smarter consumer of the system instead of writing a blank check because that's really what's been going on.”

Most of my time at Handl Health is spent talking to and educating benefits consultants. Clients’ needs are all moving in the same direction: They don’t trust the pricing data, and they don’t trust the discounts the carriers keep providing.

They’re looking for something new—something to shift the status quo—but many of them either don’t know what’s possible or are wary of changing a system that “works” for them.

The problem? The system really doesn’t work for anyone. To this point, Cuban offered some jaw-dropping numbers. There’s a lot of health plan money to be saved, that’s for sure.

Learn about the options before making a drastic change

Before heading down the long and complicated journey of direct contracting—or anything more drastic in a quest to save as much money as possible—it makes sense to learn about all the options.

There’s so much more visibility, and healthcare savings, employers can tap into if the benefits consultants they work with benefit from the right data-fueled insights.

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