Quick answer
Pharmacy benefits administration has long been a "black box" that lets PBMs profit through arbitrage. A new executive order targets transparency in three areas: PBM compensation disclosure (rebates and fees), provider and carrier drug pricing, and refined federal Medicare negotiations—giving employers their first real look at true pharmacy costs.
Key takeaways
- Pharmacy costs remain a "black box": money flows in, but information rarely flows out—by design, not accident
- The executive order requires PBMs to disclose earnings from rebates and fees
- Hospitals and insurers must release the prices they pay for pharmaceuticals
- HHS will refine Medicare drug price negotiations, potentially setting precedent for broader reform
- Even with the data available, synthesizing it will be the real challenge—and opportunity—for consultants and brokers
For most employers, pharmacy benefits administration is an expensive “black box” — money flows in, but information rarely flows out. While general healthcare claims data is largely accessible and somewhat open to synthesis, the way pharmacy costs are determined remains confusing, even to seasoned healthcare experts.
This “black box” effect isn’t accidental. Intentional obfuscation of how prescription drugs are priced and delivered has long enabled middlemen — especially Pharmacy Benefit Managers (PBMs) — to profit through arbitrage between employers, drug companies and manufacturers. While nonprofit groups and congressional efforts have brought some transparency, systemic confusion persists.
However, change may finally be on the horizon. A new executive order signed by President Trump aims to open the “black box” by increasing transparency in drug pricing — giving employers, consultants and brokers a real opportunity to understand true pharmacy costs for the first time.
What does the new executive order require?
- PBM Compensation:
PBMs will be required to disclose how much they earn from rebates and fees.
- Provider and Carrier Pricing:
Hospitals and insurers must release the prices they pay for pharmaceuticals.
- Federal Negotiations:
The Department of Health and Human Services will refine Medicare drug price negotiations, potentially setting a precedent for broader reform.
While the executive order shows strong intent, one major challenge remains: Even if all this data suddenly becomes available, synthesizing and interpreting it will be no small feat. While this would be a challenge for employers, it’s also an opportunity for savvy consultants, brokers and innovative technology companies like Handl Health. In fact, we think that forward-thinkers will be well positioned to help employers make sense of this new information — offering fresh insights into PBM contracts, formulary options and brand-name drug cost drivers.
In fact, we predict that if this transparency effort gains real traction, the “black box” of pharmacy costs will turn into a “Pandora’s box” for PBMs — revealing needlessly high-priced drugs to the benefit of employers nationwide.
Frequently asked questions
Why are pharmacy costs called a black box?
Because intentional obfuscation of how prescription drugs are priced and delivered has enabled middlemen—especially PBMs—to profit through arbitrage between employers, drug companies, and manufacturers.
What are the three transparency targets of the executive order?
PBM compensation (disclosure of rebate and fee earnings), provider and carrier pricing (hospitals and insurers releasing what they pay for pharmaceuticals), and refined federal Medicare drug price negotiations.
What is a pharmacy benefit manager (PBM)?
A middleman that administers prescription drug benefits for employer-sponsored health plans, negotiating with drug manufacturers and pharmacies—historically with little disclosure of how it profits.
Will drug pricing transparency data be easy to use?
No. Even if all the data becomes available, synthesizing and interpreting it will be a major challenge—which is where consultants, brokers, and technology platforms like Handl Health come in.
What could this mean for employers?
Fresh insight into PBM contracts, formulary options, and brand-name drug cost drivers—and, if transparency gains traction, the exposure of needlessly high-priced drugs across the board.


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