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Handl Health co-founder and CEO Ahmed Marmoush joined Blake Madden on the Hospitalogy podcast to discuss the future of employer-sponsored insurance, why traditional cost shifting has reached its limits and how better data can enable more effective health plan design.
Ahmed Marmoush, co-founder and CEO of Handl Health, recently joined Blake Madden on the Hospitalogy podcast for an episode titled “Handl Health and the Death of Cost Shifting.”
The conversation traces Ahmed’s path from working as a clinical pharmacist in New Zealand to founding Handl after receiving an unexpected $800 bill for a routine physical in Los Angeles.
Ahmed and Blake also discuss:
- Why cost shifting is no longer a sustainable strategy for employer-sponsored health plans
- How variable copay plans can guide members toward higher-value care
- How Handl’s value index brings cost, quality and appropriateness together
- Why Handl is building an enablement layer between brokers and carriers rather than another health plan
Listen to the episode
Listen to “Handl Health and the Death of Cost Shifting” on Spotify.



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